Farmers Branch Church of Christ
Ketchersid has had a long career in Christian
community service. He has been a
leader in Chambers of
Commerce for over thirty years.
As you know, a “nugget”
is just a small amount of precious material. Most all precious
material comes this way‑ in relatively small amounts. There’s a
lot more dirt in this world than there is gold, and the gold is
almost always first discovered in small nuggets, hidden away in
In business and in life, the precious materials for
success (like wisdom and knowledge, experience and character,
influence and leadership ability) come to us gradually over time.
They aren’t dumped on us by the truckload on “Day One” of our
career (or on any other particular day for that matter). These
important factors in anyone’s success story are the product of
successive influences and experiences in life which, in the end,
prove to be precious nuggets‑ cherished personal assets.
Nugget discoveries and life-shaping experiences
become precious career assets for us only after we commit our own
blood, sweat and tears (and faith and hope), to risk-taking
endeavors. People who go to work, attempting to pan out the
precious materials for success in the business world, over time,
do indeed put nuggets in their pouch‑ almost every day.
Hopefully, as you pan through this book, you will pouch a nugget
or two and consider this a productive day. Remember, on more than
one occasion, the discovery of a single nugget has led to a gold
Nuggets are not only small,
they are solid. This book is intentionally small‑ and solid.
Business people are busy people. They have a habit of sifting
through the bulk of the material that comes at them daily, looking
for the precious, solid stuff that will help them in their
business. There is some precious, solid stuff in this book and it
is purposely unencumbered and easy to access. In fact, this
preface is bulkier than just about any other chapter of the book!
Whatever your final assessment is of the value of
the nuggets offered here, you will no doubt agree that the nugget
that you determine to be of value to you did not require you to
sift through too much material to get at it. The material is
presented in digest or outline form. It could be expounded upon
and illustrated endlessly, but the intent here is to present
nuggets, not truckloads of material within which there are
nuggets. As an entrepreneur, manager, professional, or ambitious
beginner, you can use these nuggets to enhance your own
effectiveness in the business world. All you need is the nugget;
you know what to do with it when you discover it!
Table of Contents
Foreword: There’s A Little
Bit Of Gold In This Book
About The Author
Three Ways This Book Can Help
Introduction: How To Eat
Ch. 1 Connecting – It’s
Vital To Your Success
Ch. 2 Connecting – What
Is Your Target?
Ch. 3 Connecting – Yes,
Ch. 4 Connecting – Meet
Them Where They Are
Ch. 5 5 Point Check
List For Initial Connection
Ch. 6 Positive
How To Help People Like You
Ch. 7 Positive
The Way You Carry Yourself
Ch. 8 Barbecue First –
To Help People Like You
Ch. 9 Trust – How Do
You Develop It?
Ch. 10 Competition – Make
It Your Friend
Ch. 11 Ca$h In On The
Power Of “A Good Word”
Ch. 12 A Thank You Note
Ch. 13 Your 30/60 Second
Why It’s So Important
Ch. 14 Life Serves Lemons
Ch. 15 What Goes Around
occasion, you may want to present the material offered here to
others in your organization or enterprise. These chapters will
easily serve as an outline for your own expounding and
illustrating of these nuggets for success. For your convenience,
at the end of each chapter, is an even briefer outline handout,
which could be used to give your associates a visual and permanent
copy of the nugget material you would be presenting to them. The
goal is that you find this material both helpful and very
practical for your own use.
The proceeding chapters of this book are
specifically networking nuggets. They are about connecting
positively with people and maximizing those connections for
success in life and business. No matter what your business or
career goals, you can only be successful by interacting positively
with other people. You need their business and they need your
No matter what the enterprise, success is to some
extent dependent upon people effectively networking with others.
Those “others” may be in the local community or around the world
in the global community. They may be in our own business sector
or in sectors beyond our own personal expertise. Whatever the
case, our chances for success are greatly improved through the
enhancement of our own skills for personal influence and
Eddy Ketchersid knows how to connect with people‑
and he does. He has made a career of it. The focus of his life’s
work has been in church ministry and community service (primarily
through leadership in Chambers of Commerce and working with the
local City Administrations).
Eddy has only served two churches over a ministry
career that spans 47 years since his graduation from Abilene
Christian University in 1959. That’s a 28-year ministry with one
congregation in the city of South Houston (a suburb of
metropolitan Houston) and now, a 19-year ministry with the Farmers
Branch Church of Christ in metropolitan Dallas. These tenures are
unusual and far exceed the norm for Christian ministry positions.
Such lengthy and effective pastorates are not possible without
authentic skill in connecting with people.
In both South Houston and Farmers Branch, Eddy has
been a pillar in the Chambers of Commerce. He has served in
various capacities on the executive boards and committees of the
Chambers, especially in the Ambassadors groups. City
administrators in both South Houston and Farmers Branch have come
to depend on him for trustworthy service and competent leadership
for those civic projects that require the cooperation of multiple
sectors of the community (the city officials, the business leaders
and the citizens of the community). His relational skills have
often been tapped to bring the community together. He has been
recognized “Citizen of the Year” in both localities.
material offered in this book represents values and principles
that have proven helpful to Eddy in his objective of successfully
connecting with people. These Networking Nuggets
can produce in you, and for you, precious skill assets that will
help you reach your own career goals as well.